Gabi Biedenharn
SPORT & ENTERTAINMENT MARKETING
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Phone:
513-479-7195
Email:
City, State:
New York, NY
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Hello! I'm Gabi :)
I graduated from the University of Louisville in 2017 with a Bachelor's of Science in Sport Administration and a minor in Communications. I was a four-year varsity athlete for the NCAA Division I Women's Rowing team. I am eager to continue to see what life has to offer. Click the tabs on the right or scroll below to learn more about me!
EXPERIENCE
August 2017-June 2018
Marketing Intern
FOX Sports Florida
During my residency for my 10-month internship with FOX Sports Florida, I implemented in-game traffic and in-game elements for TV broadcasts. Created and distributed traffic instructions for advertising (i.e. billboards, social media ads, etc.) Assisted in a wide range of on- and off- air marketing promotions. I managed premium inventory for fan experience activations.
May 2016-May 2017
Marketing Intern
BLoFISH Clothing Co.
I provided direction for a start-up company through the use of social media platforms, @blofishclothing. I discovered potential social media influencers to market the brand, including celebrity Demi Lovato. I managed and sold products at flagship store in Louisville, KY and various festivals. When I began this internship, I grew the company's Instagram from 5,500 to 10.2k followers in just 6 months.
February-August 2016
Social Media Intern
Louisville City Football Club
I provided direction and implementation strategies for professional team social media outlets. I promoted the team's skill and ability, on and off the field.
EDUCATION
August 2017-June 2018
Marketing Intern
FOX Sports Florida
During my residency for my 10-month internship with FOX Sports Florida, I implemented in-game traffic and in-game elements for TV broadcasts. Created and distributed traffic instructions for advertising (i.e. billboards, social media ads, etc.) Assisted in a wide range of on- and off- air marketing promotions. I managed premium inventory for fan experience activations.
May 2016-May 2017
Marketing Intern
BLoFISH Clothing Co.
I provided direction for a start-up company through the use of social media platforms, @blofishclothing. I discovered potential social media influencers to market the brand, including celebrity Demi Lovato. I managed and sold products at flagship store in Louisville, KY and various festivals. When I began this internship, I grew the company's Instagram from 5,500 to 10.2k followers in just 6 months.
February-August 2016
Social Media Intern
Louisville City Football Club
I provided direction and implementation strategies for professional team social media outlets. I promoted the team's skill and ability, on and off the field.
March 2020 - Present
Snapchat Writer
Hearst Magazines - Esquire
I research and write 10-15-slide Snapchat stories on popular current events for target audience: Male, 14 to 23 years old. As well as, transpose Esquire website and magazine features into content fitted for the platform. I make sure to stay up-to-date on pop culture news, specifically focusing on popular TikTok influencers.
August 2019 - November 2020
Senior Sales Associate
Orangetheory Fitness - Manhattan SoHo
I manage the studio's Instagram to creatively discuss promotions and updates to keep members and prospective members engaged. I was the top 10 performer for membership sales for all Corporate Owned Studios from September 2019 - February 2020 (studio close). I was able to recruit prospective members to join by assessing their needs and promoting the opportunities at our studio
July 2018 - June 2019
Leasing Professional
The Retreat at Louisville
I follow the Leasing and Marketing Plan and Sales strategies to achieve budgeted occupancy while maintaining thorough product knowledge and developing an awareness of both the property and competitive markets as needed. I also conduct tours and sell the property to prospective residents, as well as following up with potential residents to sign leases.
August 2017-June 2018
Marketing Intern
FOX Sports Florida
During my residency for my 10-month internship with FOX Sports Florida, I implemented in-game traffic and in-game elements for TV broadcasts. Created and distributed traffic instructions for advertising (i.e. billboards, social media ads, etc.) Assisted in a wide range of on- and off- air marketing promotions. I managed premium inventory for fan experience activations.
May 2016-May 2017
Marketing Intern
BLoFISH Clothing Co.
I provided direction for a start-up company through the use of social media platforms, @blofishclothing. I discovered potential social media influencers to market the brand, including celebrity Demi Lovato. I managed and sold products at flagship store in Louisville, KY and various festivals. When I began this internship, I grew the company's Instagram from 5,500 to 10.2k followers in just 6 months.
EDUCATION
2013-2017
Bachelor's of Science in Sport Administration
3.66 GPA
UNIVERSITY OF LOUISVILLE
Louisville, KY
Minor in Communications
NCAA DI Varsity Athletics- Women's Rowing
SKILLS
Microsoft Office - Advanced
Instagram - Advanced
Twitter - Advanced
TikTok - Advanced
Adobe Photoshop - Proficient
Social Media Marketing - Advanced
EXPERTISE
I'M RESILIENT
I embody a persistent mentality of never giving up. From a young age, I knew that I wanted to be a collegiate athlete. After trying many sports, I finally discovered my niche for rowing. I continued to work hard for two years before being offered collegiate scholarships. I ultimately chose UofL where I continued my athletic career and became the co-captain my senior year. My refusal to fail emerged through these athletic experiences as I excelled in achieving my goals.
I'M A LEADER
At the beginning of my last year of college, I became the Co-Captain of a strong group of around 50 women. I learned better communication skills through this position. I helped lead my teammates to achieve their personal goals, as well as the achievement of the goals we set for ourselves as a team. I have carried my leadership skills into the workplace where I continue to strive in helping others achieve their professional goals.
I'M INDEPENDENT
Early into senior year, I applied for a marketing internship through the Atlantic Coast Conference with FOX Sports Florida. Seven months after I was offered the position, I finally started the ten-month adventure. Since being here, I have learned many skills, such as: Photoshop, implementing in-game traffic and elements for TV broadcasts, and creating and distributing traffic instructions for advertising.